The Rebel
Chief

CHARLES H. HASTON
Founder & Chief Executive Officer

Charles is a long-time athlete, a former Marine, but most importantly, he is a man on a mission.

After years of struggling with his weight, Charles’ breaking point came when he hit 297 pounds in August 2017. The weight gain was no longer just about aesthetics. Coupled with his family’s history of type 2 diabetes and heart disease, at the age of 31, Charles realized his life was in danger.

Always the action taker, Charles chose to tackle the problem head on. But as he dove in, he faced three troubling realizations. First, proper nutrition is way more complicated than it seems. Second, most weight loss solutions are absurd fad diets that don’t bring lasting results. Third, the very sources we were supposed to trust are the worst perpetrators of bad science. In this maze of misinformation and web of lies, a regular guy that wanted to lose weight (and keep it off) had no chance.

The health and fitness industry needed a rebellion.

Leaving a successful finance and real estate career behind, Charles created the company he and so many others needed — Rebel Labs. Now he is leading a community of committed individuals who arm themselves with the knowledge and confidence to spread the truth about how to create a healthy lifestyle. No fads, no trendy diets, no miracle cures. Rebel Labs is driving a research-based revolution to buck the status quo and transform the way we think about health forever.

The
Rebel Manifesto

This fight has been a long time coming.

The health & wellness industry is bloated with lies and misinformation.

Trends, fads, pop-science…it’s all gone way too far.

The world is ready for a new chapter.

Rebel Labs is getting back to the core of what it means to be healthy.

We believe in habits and philosophies rather than diets and quick fixes.

We believe in science and education rather than trends and fads.

We believe in seizing opportunities and aligning with others who share our vision.

We’re empowering people to take control of their health — mind, body, and spirit.

Our fight for truth and transparency is more important than ever.

It’s time to rise up.

Join the rebellion!