The Rebel
Chief

Charles is a long-time athlete, a former Marine, but most importantly, he is a man on a mission.

After years of struggling with his weight, Charles’ breaking point came when he hit 297 pounds in August 2017. The weight gain was no longer just about aesthetics. Coupled with his family’s history of type 2 diabetes and heart disease, at the age of 31, Charles realized his life was in danger.

Always the action taker, Charles chose to tackle the problem head on. But as he dove in, he faced three troubling realizations. First, proper nutrition is way more complicated than it seems. Second, most weight loss solutions are absurd fad diets that don’t bring lasting results. Third, the very sources we were supposed to trust are the worst perpetrators of bad science. In this maze of misinformation and web of lies, a regular guy that wanted to lose weight (and keep it off) had no chance.

The health and fitness industry needed a rebellion.

Leaving a successful finance and real estate career behind, Charles created the company he and so many others needed — Rebel Labs. Now he is leading a community of committed individuals who arm themselves with the knowledge and confidence to spread the truth about how to create a healthy lifestyle. No fads, no trendy diets, no miracle cures. Rebel Labs is driving a research-based revolution to buck the status quo and transform the way we think about health forever.

The Rebel
Execs

David J.
Whelan

Co-Founder &
Chief Operating Officer

Dave is an advocate of science-based disruption that makes our world a better place. 

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He holds a BS in Symbolic Systems from Stanford University and an MBA from the UCLA Anderson School of Management. He is a seasoned startup strategist who is known for building highly successful businesses at the intersection of technology, health, and wellness. Several hugely important projects owe their success to Dave’s oversight, including the New York Genome Center that raised $115 million while he served as their Chief Strategy Officer. Dave also helped bring to market one of the first fitness tracking wearables with 24 Hour Fitness. Nutrition to wearables, genomics to diagnostics, consumer to enterprise — his expertise spans them all.

Dave is a celebrated executive that leads his team with precision, yet he is always ready to roll up his sleeves and get things done himself. A former college radio DJ affectionately known as DJ Whelan around the Labs, Dave is a travel/music/photography aficionado who in his spare time advises NSF-funded startups. He lives in the San Fernando Valley and loves to spend as much time as possible with his wife, two adorable, well-behaved kids and two adorable, not-so-well-behaved dogs.

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Dan
Dieffenbach

Co-Founder &
Chief Content Officer

Dan is Rebel Labs’ chief content man. One of the wittiest human beings alive, Dan has a gift for storytelling that goes far beyond just words and pictures.

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A five-time Emmy-nominated producer and creative director, Dan has over 20 years of experience at top industry brands including the NFL, Discovery, Nike, and Fox Sports.

A wizard behind the scenes and a showman in front, Dan personifies the Rebel lifestyle with a willingness to stand up, speak up and go against the grain. When he’s not finding ways to smack people over the head with awesome content, you’ll find Dan going beast mode in his basketball rec league, or running marathons just for the hell of it.

Dan lives in Los Angeles with his wife, dog, and three rebel boys in training.

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Michelle
Ricker, RDN

Vice President, Programs &
Chief Nutrition Officer

Here’s the understatement of the century: Michelle knows a thing or two about nutrition.

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Rebel Labs’ Director of Nutrition has held several executive positions in the healthcare industry. She is one of the country’s most respected authorities on nutrition and nutrigenetics with over 20 years of experience. Michelle is a Registered Dietitian Nutritionist (RDN) and certified health and fitness instructor with NASM & ACSM. She has been key in the research and development of various projects with powerhouses like 24 Hour Fitness, DaVita, Apex Fitness, and the U.S. Air Force. She also provides high-level consulting for world-renowned institutions and entrepreneurs, designing nutrition programs and speaking on a wide-range of topics within the fitness & nutrition arenas.

Michelle is passionate about creating a healthier approach to nutrition, focusing on lifestyle changes rather than trendy diets and pop-science. She’s the mastermind behind all Rebel recipes and nutrition direction, making sure that the food Rebel Labs features is equally healthy and delicious. Deeply passionate about giving back and creating social impact, through her non-profit organization (Project OPENmotion) Michelle created several programs at the Hand in Hand bilingual school in Jerusalem, Israel. Michelle is an Ohio girl at heart but also a true Californian, who lives by the beach, enjoying the sun, the sea and the sand.

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The
Rebel Manifesto

This fight has been a long time coming.

The health & wellness industry is bloated with lies and misinformation.

Trends, fads, pop-science…it’s all gone way too far.

The world is ready for a new chapter.

Rebel Labs is getting back to the core of what it means to be healthy.

We believe in habits and philosophies rather than diets and quick fixes.

We believe in science and education rather than trends and fads.

We believe in seizing opportunities and aligning with others who share our vision.

We’re empowering people to take control of their health — mind, body, and spirit.

Our fight for truth and transparency is more important than ever.

It’s time to rise up.

Join the rebellion!