Rebel Labs | Participant Agreement

1. What You Are Participating In

(a) The Project. Rebel Labs builds behavioral simulation software. We conduct interviews with real people and use what they tell us to create synthetic populations of AI agents that are grounded in real human responses. Enterprise clients use these simulations to predict how groups of people are likely to respond to products, prices, messages, policies, and other decisions before those decisions are made. Your participation supports one or more of these research projects, features, products, services, models, or systems, whether in development or commercially available, including the creation, training, evaluation, validation, improvement, publication, and commercialization of Rebel Labs’ simulation technology (collectively, the “Project“).

(b) The AI Interviewer. Your interview will be conducted by an artificial intelligence system, not a human. The AI interviewer asks questions, listens, and asks follow-up questions. A human at Rebel Labs may review the recording or transcript afterward. If at any point you want to stop, you can end the call or close the window.

(c) Recording. Your interview will be recorded (video, audio, and text). Your camera must be on for the duration of the interview. Rebel Labs uses the video to confirm that a real, single, adult human completed the interview, to review interview quality, and to detect fraud, and may make the recording available to its clients as described in Section 4(d). By proceeding you consent to this recording on behalf of yourself, and you confirm that no other person is present or participating in the interview, so that no one is recorded without consent.

(d) The Agent. Rebel Labs may use your Submissions (defined below), alone or combined with Submissions from other participants and with publicly available data, to generate one or more AI agents (each an “Agent“). An Agent is a text-based model, generated from Submissions (typically pooled across many participants) together with public data, that produces responses simulating how people with particular characteristics, experiences, and stated views might answer questions or react to scenarios. Agents may be queried individually or aggregated into a synthetic population by Rebel Labs and by its authorized clients. An Agent will never synthesize, clone, or imitate your voice, and will never generate an image, video, or visual likeness of you. Your video recording is not used to build Agents. Agents are not labeled with your name, are not presented as a replica of you personally, and Rebel Labs does not attempt to identify you.

(e) No approval rights. You will not have any approval, consultation, review, attribution, or similar rights with respect to the Project, any Agent, or any derivative of your Submissions, and you have no right to use any of the foregoing.

2. Eligibility

You represent that (a) you are at least 18 years old and reside in the United States; (b) you are the person who was recruited through the applicable recruitment platform and you are not completing this interview on behalf of, or in place of, anyone else; (c) you have answered, and will answer, all screening questions truthfully, including any question about your employment or affiliation with companies relevant to a study; and (d) you have the full right, power, and authority to enter into this Agreement.

3. Compensation

You will be compensated for your participation solely as set forth in the agreement between you and the third-party recruitment platform (for example, Prolific) that referred you to the Project (the “Recruitment Platform“ and that agreement, the “Recruitment Platform Agreement“). Rebel Labs does not pay you directly. If Rebel Labs reasonably determines that a Submission is incomplete, is of unreasonably low quality, was produced with the assistance of AI tools or automation, or otherwise does not meet the requirements of the study as described, the Submission may be rejected and you may receive partial or no compensation in accordance with the Recruitment Platform Agreement. Rebel Labs will follow the Recruitment Platform’s rules regarding approvals, rejections, and returns. Declining to answer individual questions will not, by itself, cause a Submission to be rejected, and Rebel Labs will not reject a Submission because of technical failures outside your control.

4. Submissions and Proprietary Rights

(a) Submissions. “Submissions“ means all content you provide to Rebel Labs in connection with the Project, including your spoken words, the video and audio recording of your interview, transcripts of that recording, written survey responses, screener responses, and any other text, audio, video, or material you submit.

(b) Assignment. You agree that Rebel Labs owns your Submissions. You hereby irrevocably, perpetually, and unconditionally transfer and assign to Rebel Labs all of your right, title, and interest, including all copyrights and other intellectual property rights, in and to your Submissions, throughout the world, in all media now known or later developed. To the extent any such rights, including moral rights, rights of attribution or integrity, and similar rights, cannot be assigned under applicable law, you irrevocably waive them to the fullest extent permitted by law and, where waiver is not permitted, you consent to any act or omission by Rebel Labs or its licensees that would otherwise infringe those rights. Rebel Labs may register and administer the copyright in the Submissions as owner.

(c) License as a backstop. Subject to Sections 1(c), 1(d), and 4(d), which control over this Section 4(c) in the event of any conflict, and without limiting the assignment above, and to the extent any rights in the Submissions are for any reason not effectively assigned, you grant Rebel Labs a perpetual, irrevocable, worldwide, royalty-free, fully paid, sublicensable (through multiple tiers), and transferable license to use, reproduce, store, transcribe, summarize, edit, adapt, translate, excerpt, analyze, create derivative works from, combine with other material, publicly display, publicly perform, distribute, and otherwise exploit the Submissions and any derivative works, in any manner and for any purpose, including to develop, train, fine-tune, evaluate, validate, operate, improve, promote, and commercialize AI models, Agents, synthetic populations, simulations, software, and services, and to authorize Rebel Labs’ clients to use the Submissions and Agents within Rebel Labs’ products and services.

(d) What clients receive. You acknowledge and agree that Rebel Labs may provide de-identified transcripts of your Submissions, and Agents and simulation outputs derived from your Submissions, to its clients and research partners for their business, research, and decision-making purposes. “De-identified” means Rebel Labs will remove or mask your name and other direct identifiers that you may have spoken during the interview before sharing. Rebel Labs does not control what you choose to say during an interview; see Section 6(b).

You further acknowledge and agree that Rebel Labs may make the video and audio recording of your interview, in which your face and voice may be identifiable, available to its clients and research partners for their evaluation of the research. Clients are contractually prohibited from attempting to identify or contact you, from redistributing or publishing your recording, and from using it for any purpose other than their internal evaluation of the research. Rebel Labs does not provide clients with your Recruitment Platform ID or your raw (non-de-identified) transcript. Rebel Labs will not sell your recording, will not post it publicly, and will not use it in advertising or marketing without your separate written permission.

(e) Research publication and promotion. Rebel Labs may use de-identified excerpts of Submissions, and statistics, findings, and Agents derived from Submissions, in academic papers, research reports, case studies, presentations, demonstrations, and marketing materials.

(f) Authorization of behavioral replica. For the avoidance of doubt, and to the extent any current or future law (including any federal or state law governing digital replicas, rights of publicity, or rights in a person’s voice or likeness) requires your authorization, you expressly authorize Rebel Labs and its clients to create, use, query, and commercialize text-based Agents, informed in part by your Submissions, that simulate the responses, opinions, preferences, and behaviors of people with characteristics like yours, as described in Section 1(d). This authorization does not extend to, and Rebel Labs will not, create any digital replica of your voice, your face, or your visual likeness.

(g) Further assurances. At Rebel Labs’ reasonable request, you will sign any documents and take any actions reasonably necessary to evidence or perfect the rights granted in this Section 4.

5. Confidentiality

(a) Confidential Information. During an interview you may be shown or told about unreleased products, prices, marketing concepts, creative material, business plans, survey instruments, interview questions, and other non-public information belonging to Rebel Labs or its clients (“Confidential Information“). Confidential Information includes the identity of the client sponsoring a study, if disclosed to you, and the fact that a particular concept or product is being tested.

(b) Your obligations. You will not use or disclose Confidential Information for any purpose other than participating in the interview. You will not photograph, screenshot, record, copy, or post any Confidential Information. These obligations continue for five (5) years after your interview, or indefinitely for trade secrets.

(c) Exceptions. Your obligations do not apply to information that (i) was already known to you without confidentiality restrictions before it was disclosed to you, (ii) becomes publicly available through no fault of yours, (iii) is disclosed to you by a third party lawfully and without restriction, or (iv) you are required to disclose by law, court order, or subpoena, provided you give Rebel Labs prompt notice where legally permitted.

6. Your Representations and Warranties

(a) You represent and warrant that: (i) to the best of your knowledge, your Submissions are truthful and reflect your own genuine experiences, opinions, and characteristics; (ii) you will not use bots, scripts, or AI tools (including chatbots, text generators, or voice generators) to create or assist with your Submissions; (iii) you will not impersonate any person or misrepresent your identity, demographics, location, or affiliations; (iv) you will complete the interview alone and will not allow any other person to participate, substitute for you, or be recorded; (v) your Submissions do not violate any law and do not infringe or misappropriate the intellectual property, privacy, publicity, contractual, confidentiality, or other rights of any third party; (vi) you have not granted and will not grant to any third party any right in your Submissions that conflicts with this Agreement; and (vii) you have the full right and authority to enter into this Agreement.

(b) Information about other people and your employer. Please do not share personal information about other identifiable people (for example, the full name and health condition of a family member) or confidential information belonging to your employer or any other organization. If you do, you represent that you have the right to share it, and you acknowledge that it may be included in your Submissions and processed as described in this Agreement and the Participant Privacy Notice.

(c) Sensitive topics. Some interviews may touch on health, finances, political opinions, religion, sexual orientation, race or ethnicity, or other sensitive topics. You may decline to answer any question, and you may skip or end the interview at any time. By answering, you consent to Rebel Labs collecting and using that information as described in this Agreement and the Participant Privacy Notice.

7. Release and Waiver

Other than a claim for Rebel Labs’ uncured material breach of this Agreement, and subject to any rights you have under the Participant Privacy Notice or applicable data protection law: (a) you will not at any time make any claim or take any adverse action of any kind, in law or in equity, against Rebel Labs or its officers, directors, employees, contractors, agents, clients, licensees, successors, and assigns (the “Rebel Labs Parties“) relating to your Submissions or their use in accordance with this Agreement; and (b) you irrevocably and perpetually waive and release the Rebel Labs Parties from any and all claims, anywhere in the world, relating to your Submissions and their use in accordance with this Agreement, including claims for copyright or trademark infringement, defamation, libel, slander, false light, invasion of privacy, violation of rights of publicity or personality, misappropriation of name, voice, or likeness, unauthorized digital replica, moral rights, rights of attribution or integrity, intentional or negligent infliction of emotional distress, unjust enrichment, and any other tort, statutory, or contract claim. You acknowledge that your remedies for any breach of this Agreement by Rebel Labs are limited to money damages in an action at law, and you agree that you will not seek injunctive or other equitable relief against the use of the Submissions or any Agent. Your compliance with this Section 7 is a material term of this Agreement. Nothing in this Section limits any right that cannot be waived under applicable law, including your rights to access, correct, or delete personal data where those rights apply.

8. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW: (A) IN NO EVENT WILL THE REBEL LABS PARTIES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST DATA, OR LOSS OF GOODWILL, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; AND (B) THE AGGREGATE LIABILITY OF THE REBEL LABS PARTIES TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE PROJECT WILL NOT EXCEED THE GREATER OF (I) THE TOTAL COMPENSATION PAYABLE TO YOU UNDER THE RECRUITMENT PLATFORM AGREEMENT FOR THE STUDY GIVING RISE TO THE CLAIM, OR (II) ONE HUNDRED U.S. DOLLARS (US$100), OR (III) WHERE A STATUTE UNDER WHICH THE CLAIM ARISES SPECIFIES A MINIMUM STATUTORY REMEDY THAT CANNOT BE LIMITED, THAT MINIMUM REMEDY. THESE LIMITATIONS ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN YOU AND REBEL LABS AND WILL APPLY EVEN IF ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

9. Disclaimer

THE RESEARCH PLATFORM AND THE AI INTERVIEWER ARE PROVIDED “AS IS” AND “AS AVAILABLE.” REBEL LABS DOES NOT WARRANT THAT THE RESEARCH PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPATIBLE WITH YOUR DEVICE. If a technical failure prevents completion of an interview, Rebel Labs’ sole obligation is to review your Submission in good faith for compensation purposes under Section 3.

10. Withdrawal

You may stop participating at any time by ending the interview. If you would like to withdraw after your interview is complete, you may request deletion of your personal data as described in the Participant Privacy Notice. Rebel Labs will honor deletion requests as described there. You understand that Agents, models, statistics, and de-identified outputs already generated from your Submissions, and de-identified transcripts already provided to clients, are not affected by withdrawal, and that the assignment and license in Section 4 survive withdrawal to the extent permitted by applicable law.

11. Dispute Resolution: Arbitration and Class Action Waiver

(a) PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY HEAR YOUR CLAIMS.

(b) Informal resolution first. Before starting an arbitration or lawsuit, you and Rebel Labs agree to try to resolve any dispute informally. You must send a written notice of dispute to contact@rebellabs.com describing the dispute and the relief you seek, and Rebel Labs will send any notice to you through the Recruitment Platform’s messaging system or any email you have provided. The parties will make a good-faith effort to resolve the dispute for at least sixty (60) days after the notice is received. This informal process is a condition precedent to arbitration or litigation, and any applicable statute of limitations is tolled during it.

(c) Agreement to arbitrate. If the dispute is not resolved informally, any dispute, claim, or controversy arising out of or relating to this Agreement, the Participant Privacy Notice, your Submissions, any Agent, or the Project, including the existence, scope, validity, or enforceability of this arbitration agreement and whether a claim is arbitrable (each a “Claim“), will be resolved exclusively by final and binding individual arbitration administered by the American Arbitration Association (“AAA“) under its rules applicable to the dispute then in effect, including its Consumer Arbitration Rules where they apply (the “AAA Rules“), as modified by this Agreement. The Federal Arbitration Act governs the interpretation and enforcement of this Section 11. The arbitration will be conducted by a single arbitrator in English. Unless you and Rebel Labs agree otherwise, hearings will take place by videoconference, or, if an in-person hearing is required, in Loudoun County, Virginia or in the county where you reside, at your election. The arbitrator may award the same individual relief that a court could award, and judgment on the award may be entered in any court of competent jurisdiction.

(d) Exceptions. Either party may (i) bring an individual claim in small claims court if it qualifies, (ii) seek injunctive relief in court to protect its intellectual property or Confidential Information, or (iii) seek public injunctive relief in court where required by applicable law.

(e) Costs. Payment of AAA filing, administrative, and arbitrator fees will be governed by the AAA Rules. If you demonstrate that these costs would be prohibitive compared to litigation, Rebel Labs will pay as much of them as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. Each party bears its own attorneys’ fees unless the arbitrator awards fees under applicable law or finds a claim or defense frivolous.

(f) Batch arbitration. If twenty-five (25) or more similar arbitration demands are filed against Rebel Labs by the same or coordinated counsel within a 90-day period, the parties agree that the AAA will administer them in batches of no more than fifty (50) demands per batch, each batch resolved by a single arbitrator in a single consolidated proceeding with a single set of fees, and that the arbitrator will have authority to determine the composition of batches. This subsection does not permit class or representative relief and is intended solely to make the resolution of multiple individual claims efficient.

(g) Opt-out. You may opt out of the arbitration provisions of this Section 11, or of both the arbitration provisions and the class action waiver in Section 11(h), by emailing contact@rebellabs.com with the subject line “Arbitration Opt-Out,” your Prolific ID (or other Recruitment Platform ID), and a clear statement of what you are opting out of, within thirty (30) days after you first accept this Agreement or submit a Submission, whichever is earlier. If you opt out of the arbitration provisions only, the class action waiver still applies to the fullest extent permitted by law. You may not opt out of the class action waiver alone. If you opt out, Rebel Labs is likewise not bound by the provisions you opted out of, and disputes will be resolved in the courts described in Section 12(a).

(h) CLASS ACTION WAIVER. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND REBEL LABS AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, PRIVATE ATTORNEY GENERAL, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS (EXCEPT AS PROVIDED IN SECTION 11(f)) AND MAY NOT PRESIDE OVER ANY FORM OF CLASS OR REPRESENTATIVE PROCEEDING. If this class action waiver is found unenforceable as to a particular Claim, then that Claim (and only that Claim) will be severed from arbitration and litigated in the courts described in Section 12(a), and the parties agree to stay that litigation pending the individual arbitration of all other Claims.

(i) Severability and survival. Except as provided in Section 11(h), if any part of this Section 11 is found unenforceable, the remainder will remain in effect. This Section 11 survives termination of this Agreement.

12. General

(a) Governing law and venue. This Agreement is governed by the laws of the State of Delaware and the federal laws of the United States, without regard to conflict of laws principles, except that Section 11 is governed by the Federal Arbitration Act. For any dispute not subject to arbitration, you and Rebel Labs consent to the exclusive jurisdiction and venue of the state courts located in Loudoun County, Virginia and the United States District Court for the Eastern District of Virginia, and waive any objection based on inconvenient forum. Nothing in this Section deprives you of the protection of mandatory consumer protection laws of the jurisdiction where you reside.

(b) Notices. Rebel Labs will send notices to you through the Recruitment Platform’s messaging system or to any email address you have provided. You will send notices to Rebel Labs at contact@rebellabs.com. Notices are deemed received when sent unless the sender receives a non-delivery error.

(c) Independent contractor. You are an independent participant and not an employee, agent, partner, or joint venturer of Rebel Labs. You have no authority to bind Rebel Labs, and you are not entitled to any employee benefits.

(d) Changes. Rebel Labs may update this Agreement for future studies by posting a revised version with a new “Last Updated” date. Changes do not apply retroactively to Submissions you already provided unless you agree to them. Each time you participate in a new study you will be asked to accept the then-current Agreement.

(e) Assignment. You may not assign this Agreement or any of your rights or obligations under it. Rebel Labs may assign this Agreement, including the rights in your Submissions, to any affiliate or to a successor in connection with a merger, acquisition, financing, reorganization, or sale of all or substantially all of its assets or the relevant business line.

(f) Entire agreement; severability; waiver; interpretation. This Agreement, together with the Participant Privacy Notice and any study-specific instructions presented to you, is the entire agreement between you and Rebel Labs regarding its subject matter and supersedes all prior agreements on that subject. If any provision is held unenforceable, it will be limited to the minimum extent necessary and the rest of the Agreement will remain in effect. No failure or delay in enforcing any right is a waiver. “Including” means “including without limitation.” Headings are for convenience only. No rule of construction against the drafter applies. Sections 4, 5, 6, 7, 8, 11, and 12 survive any termination or expiration of this Agreement.

(g) Electronic acceptance. You agree that your electronic acceptance of this Agreement (by checkbox, button click, or verbal confirmation captured on the interview recording) is a valid, binding signature and, where any law requires a “written” release or consent, is intended to constitute a written release and consent to the fullest extent permitted by that law.

Participants Outside the United States

Rebel Labs currently recruits participants located in the United States only. If you are located outside the United States, you are not eligible to participate and must not accept this Agreement or begin an interview. Before recruiting participants in any other country, Rebel Labs will publish updated terms and any country-specific addendum required by local law.